Be Curly Advanced Shampoo 250ml

Give your wash day routine a strong foundation.
This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves.

Curls, coils and waves are naturally more fragile, which is why Aveda's game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

When used with be curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz.
After one wash day, curl patterns look healthier and more defined. Created with Aveda's expert team of texture stylists.

HAIR TYPES

• - Fine, medium and thick.
• - Curl, coil and wave types: 2A – 4C.

THE AROMA

Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

FORMULA FACTS

• 94% naturally derived*.
• Kokum seed butter deeply nourishes, conditions and provides slip.
• Silicone-free.
• Sulfate-free.
• Cruelty Free & Vegan.

* Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

Be Curly Advanced™

Game-changing care for curls, coils and waves.
Reduce frizz, hydrate, strengthen and more with 93%+ naturally derived curly, coily and wavy hair products.

YOUR Be Curly Advanced™ REGIMEN

Tight curls and coils:

On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel.
Co-wash curls and coils between wash days to gently cleanse without stripping.
Swap Intensive Curl Perfecting Masque with conditioner depending on your individual hair needs.

Wavy and loosely curly hair:

On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream.
Swap Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs.

HOW TO

Massage into wet hair and scalp.
Rinse.
Follow with be Curly Advanced™ Conditioner.