Expert Sun Protector Face & Body Lotion SPF50+ 150ml

The UV protection effect of sunscreens lowers when the formula is exposed to the sun or water. SynchroShield™ is a revolutionary new technology that strengthens the UV protective effect of the formula after application, when it is exposed to heat, sweat or water. Perfect to help prevent skin dryness.

A POWERFUL PROTECTION

This lotion protects skin’s inner and outer layers against UVA & UVB. Formulated with SynchroShield Technology™ to respond to sweat, water and the heat from the sun to reinforce the UV protective veil. Profence CEL™ & NatureSurge Complex help to protect from UV induced ageing such as wrinkles and dark spots.

A SKINCARE FORMULA

Enriched with skincare ingredients, the product helps to protect against the appearance of fine lines, wrinkles and uneven skin tone caused by photo ageing. Formulated with NatureSurge Complex, it contains an ingredient with anti-oxidant property.

A UNIQUE TEXTURE

This lotion is water-resistant while being comfortable, lightweight and invisible on any skin type. It blends into the skin with complementary fragrance ingredients to create an appealing – and personalized – scent. It provides a smoother application of foundation and a lasting makeup finish.

PROVEN EFFICACY*:

• 99% said the formulation has an invisible finish.
• 100% felt the sunscreen maintains their skin’s moisture.** ( Used on the body )
• 99% felt that the formulation is resistant to perspiration, water and the heat of the sun. ( Used on the body )

*Consumer test on 106 volunteers.

**4 hours after the application

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A potent UV protective veil

The new Shiseido Protection Technology SynchroShield™ brings together:

• - Heatforce technology that makes the veil stronger when the skin gets hotter
• - Wetforce technology that makes the veil stronger when the skin is exposed to water or perspiration.

The result is a sunscreen that performs powerfully in water and in very hot, sunny conditions, in sychronization with your body and environment.

TRIPLE BLOCK FORMULA:

• - Profense CEL™: Helps to protect from the effects of UV rays such as the appearance of wrinkles, dark spots and dullness* cause by photo-ageing.
• - NatureSurge Complex: Helps to protect from oxidation*. It makes it harder for air pollutants to adhere directly to skin by capturing them.
• - Moisturising formula: Emollients Moisturising effect

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EVEN COVERAGE WITH SUPERVEIL-UV 360™

SuperVeil-UV 360™ Technology lays down a veil of even, high protection across the entire application area. It forms a uniform, tighter weave of coverage reducing gaps in the protection webbing.

COMFORTABLE, LIGHTWEIGHT AND INVISIBLE

By adding the Ionic Mineral Sensor with Ionic Mineral Powder, the amount of physical agent needed in WetForce and responsible to the white color could be reduced considerably, while keeping the level of protection powerful and leaving a smooth, invisible finish.

Free to Enjoy Nature

SHISEIDO suncare is ushering in changes that help to protect the environment as well as your skin.

Blue Conscious
The main color of SHISEIDO suncare, it represents the sea.The very water-resistant veil also means less product washes off when you enter the ocean, compared to our non water-resistant sunscreens.

Green Conscious
The carton is made with recycled paper.

Clean Conscious
To cut down on waste, we have less paper information insert usually included with our suncare.

How to use:

In the morning, use before a skincare or makeup product with SPF. In the evening, use as the last step of your skincare routine.
Use around the eye area, take a small amount of cream onto the fingertips. Divide and place it under the eyes, at the outer corners, on the eye lids and in between the eyebrows. Gently apply the cream around the eye area, with massage.

Application Tips

• ● Apply liberally before sun exposure.
• ● For broader areas apply a generous amount with the entire palm.
• ● Don’t forget the inner arms, the thighs and the neck.
• ● Re-apply at least every two hours to maintain protection.
• ● Avoid direct contact with eyes. If contact occurs, rinse eyes thoroughly with water.
• ● Avoid contact with clothing and other textiles - may stain.