Rouge G Blooming Denim The Double Mirror Jewel Case - Red Rose - The Customizable Ultra-Care Lipstick Case - Limited Edition

Rouge G, Guerlain’s iconic jewel lipstick, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version.
89% skincare-based*, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerating properties for exceptional comfort**.

The new Rouge G cases are only compatible with the new-generation refills and vice versa.

* Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%.

** In vitro ingredient test.

A PRECIOUS ECO-DESIGN

Rouge G has been reinvented in a new radiant golden adornment revealing its secret double mirror.
The weight of this jewel case has been reduced by 19% and its manufacturing process optimised, allowing a 30% reduction in CO2 emissions compared to the previous generation of Rouge G cases*.

The new Rouge G cases are only compatible with the new-generation refills and vice versa.

* A complete Rouge G and a refill.

ROUGE G CLAD IN DENIM & FLOWERS

For the Blooming Denim collection, Guerlain has teamed up with Nona Source, a key player in circular design, to adorn its iconic Rouge G customisable lipstick.

At the heart of this floral collection, upcycled denim – a deadstock fabric sourced from the ateliers of prestigious couture houses – is transformed into 3 precious sheaths:​
- Denim Flora: a blue denim strewn with delicate floral motifs.​
- Cherry Blossom: a denim dyed in a soft pink shade inspired by spring flowers.
- Red Rose: a bright red canvas embossed with voluptuous rose petals.​

Unique collectable and/or giftable upcycled items.​

A WORD FROM VIOLETTE, GUERLAIN MAKE-UP CREATIVE DIRECTOR

“Rouge G is a one-of-a-kind object, an endlessly customisable fashion accessory that you can take with you wherever you go. A beauty talisman that nestles in the palm of your hand…” ~ Violette, Guerlain Make-Up Creative Director.

ENDLESSLY CUSTOMISABLE LIPSTICK

For your first Rouge G purchase, choose a shade and a case to create your complete lipstick.
For your following purchases, refill the shade or change the case as you wish.