Gucci Rush Eau De Toilette 75ml

Spontaneous and irresistible, like love at first sight.

This is the women’s fragrance Rush Eau De Toilette, featuring the timeless, minimalist red bottle that can be easily carried in any bag.
From the very first moment you sense it, you will feel a sudden surge of ecstasy and excitement, as when something impossible suddenly becomes possible.

⁍ A mysterious floral chypre fragrance.
⁍ For modern, self-confident women.
⁍ Especially suitable for evening outings and special occasions.

FRAGRANCE NOTES

The opening of the fragrance is composed of juicy peach combined with petals of African freesia and Californian gardenia.
After a while, the sensual heart notes come to the forefront, revealing a cocktail of Damask rose, intoxicating jasmine, and warm coriander seeds.
The entire composition is grounded in base notes of exotic vetiver and patchouli which, combined with sweet vanilla, make the fragrance captivating and irresistible.

⁍ Top Notes: Californian Gardenia, Freesia Petals, Peach.
⁍ Heart Notes: Jasmine, Damask Rose, Coriander.
⁍ Base Notes: Patchouli, Vanilla, Vetiver.

ABOUT THE BOTTLE

The Gucci Rush bottle stands out immediately thanks to its intense red color and unusual rectangular design, reminiscent of a videotape and evocative of the late ’90s aesthetic.

Bold, modern, and unconventional, it stands in complete contrast to classic perfume bottles, making it instantly recognizable.
Its glossy finish and minimal lines exude dynamism, sensuality, and mystery, perfectly reflecting the addictive and provocative character of the fragrance it holds within.

THE HISTORY

The olfactory composition of Gucci Rush was created by the renowned perfumer Michel Almairac and was first launched in 1999, at a time when the Gucci fashion house was redefining its contemporary, daring identity.

The fragrance became an instant success, as it perfectly captured the spirit of the late ’90s: sensuality, intensity, and urban provocation.
Its bottle, with its geometric precision, perfect symmetry, and deep, lacquered red color, was a design innovation inspired by the shape of a videotape, a symbol of the pop culture of the era.

Gucci Rush was not simply a fragrance, but a cultural statement aimed at bold, independent, and magnetic individuals, securing its place as one of the most iconic and recognizable fragrances in the history of the Gucci fashion house.

THE COMMITMENT OF GUCCI

Gucci upholds recognized international standards of social and environmental responsibility across all its operations.
From the selection and traceability of raw materials to the design and crafting of our products, we prioritize a circular approach that maintains our long-standing commitment to quality and durability.

Through continuous innovation and optimization of our production processes, we strive to reduce the environmental footprint of our business and the entire supply chain. Our approach includes transforming our sourcing strategy by investing in new sourcing solutions, lower-impact materials, and regenerative agriculture projects for the production of the raw materials used in our collections.

HOW TO USE

Apply fragrance to your wrists, the inside of your elbows, and your neck to help the notes of your perfume last longer.
Do not rub your wrists together, as this alters the fragrance.